Wedding Sales Strategist & Speaker
Give Your Audience Sales Training They’ll Actually Use
Clear, practical sessions that help wedding pros understand how couples actually make decisions and what’s getting in the way of more bookings.
Seen on stages, podcasts & publications across the Wedding Industry
Most sales education tells wedding pros what to say.
I focus on what’s actually happening.
Because when you understand how couples make decisions, your messaging gets clearer, your follow-up improves, and your sales process starts working.
My sessions are designed to break down where bookings are being lost and give your audience practical ways to fix it.
No fluff. No surface-level advice.
Just actionable strategies your audience can apply immediately!
Shannon did an incredible job breaking down the sales process in a way that was both practical and actionable. Her insights helped our wedding professionals rethink how they communicate with couples and simplify their sales conversations.”
– Colleen Wheeler, WE Summit - Greenville, SC
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Watch Shannon LiVe on Stage
see a full keynote presentation from wedding mba 2025
LISTEN TO THE PODCAST
REAL TALK FOR WEDDING PROS
Real conversations about what’s actually happening in the wedding industry, how couples make decisions, and what wedding pros can do to simplify their sales process without sounding robotic or overly salesy.
No fluff. No fake guru energy. Just practical strategies, honest conversations, and behind-the-scenes insights from inside the industry.
LISTEN NOW | Have Shannon on Your Podcast
Sales Training Built Specifically for Wedding Pros
In-Person or Virtual Event
Shannon Tarrant is a wedding industry speaker, educator, and sales strategist known for helping venues and wedding pros simplify their sales process, improve communication with couples, and book more weddings without sounding pushy or robotic.
Through practical sessions packed with real-world examples, audience interaction, and actionable takeaways, Shannon helps wedding professionals better understand how couples make decisions and where bookings are being lost.
Her sessions are designed for conferences, venue summits, networking events, leadership retreats, podcasts, and wedding industry education programs looking for honest conversations and immediately applicable strategies.
ABOUT Shannon
Shannon Tarrant is the co-founder of Wedding Venue Map, host of The Wedding Sassholes Podcast, and a nationally recognized wedding industry educator known for her honest, practical approach to sales and buyer behavior.
Her sessions are energetic, conversational, and designed to give audiences ideas they can immediately put into action.
Popular Speaking Programs
FROM OVERWHELMED TO BOOKED
Using Clarity to Improve Wedding Sales
Most couples don’t walk away because they need more information. They walk away because the sales process feels confusing or overwhelming. This session focuses on simplifying communication, follow-up, and pricing so it becomes easier for couples to confidently move forward.
Am I Being Catfished?
Making Your Brand Consistent Across Platforms
Your social media, website, and directory listings should feel like they belong to the same business. In this session, Shannon breaks down how inconsistent branding creates confusion for couples and shares simple ways to create a more cohesive and trustworthy online presence.
the future of venues
Trends that Shape the Wedding Industry
The wedding industry is evolving fast, and venues that adapt are the ones staying booked. This session explores emerging trends, revenue-driving add-ons, and shifting guest expectations that are shaping the future of venue sales and experiences.
Shout It, Say It, Live It
Publicize and Monetize Your Reviews
Reviews have become one of the biggest trust signals in the wedding industry, yet most businesses are underusing them. In this session, Shannon shares practical strategies to collect stronger reviews, use them more effectively across platforms, and turn customer experiences into more visibility and bookings.
These are just a few of Shannon’s most requested sessions. Custom topics and audience-specific presentations are also available.
Keynotes
High-energy presentations that challenge the way wedding pros think about sales, communication, and the modern client experience. Audiences leave inspired, energized, and equipped with practical ideas they can immediately put into action.
Standard Keynotes Include:
Pre-event planning call
In-person presentation (up to 90 minutes)
Optional audience Q&A
Customized content tailored to your audience
Unlimited audience size for keynote presentations
Workshops
Collaborative sessions focused on problem-solving, audience participation, and real-world application. Designed for teams and hands-on learners who want to actively work through challenges instead of just taking notes.
Standard Workshops Include:
Pre-event discover call
Virtual or in-person workshop (up to 3 hours)
Interactive audience participation
Digital workbook or worksheet materials
Workshop-style sessions for up to 10 attendees
most requested
WHY AUDIENCES CONNECT WITH SHANNON
Shannon combines real wedding industry experience, audience interaction, and practical education to create sessions that feel relevant, engaging, and immediately actionable.
HONEST
No generic motivational fluff or surface-level advice. Shannon focuses on what’s actually happening inside the wedding industry and the real challenges businesses are facing.
ENGAGING
Through storytelling, audience participation, humor, and real-world examples, attendees stay involved and connected from start to finish.
PRACTICAL
Every session is designed to leave audiences with clear takeaways, actionable ideas, and strategies they can immediately apply to their business.
CUSTOMIZED
Presentations are tailored to the audience, event goals, and industry challenges to ensure the content feels relevant, timely, and impactful.
READY TO BRING SHANNON TO YOUR EVENT?
Share a few details about your audience, event, or goals, and let’s see if it’s the right fit.